A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Deriving service areas for mass transit systems
Abstract Growing concern with the energy shortage in the United States has prompted a renewed emphasis on mass transportation, especially as a means of replacing use of the auto in commuting to work. Past applications of marketing concepts, however, have been too narrow in scope. One prerequisite to the development of a marketing plan is a segmentation analysis to allow for a better match between identified consumer needs and the product/service delivered. In addition, the importance of location in the distribution of a service, such as mass transit, requires an increased emphasis be placed in the segmentation process on spatial considerations. This paper combines the traditional segmentation process of mass transit users with consideration of the spatial distribution of these segments to derive service areas best suited to consumer transit needs. An empirical example, undertaken in a large southwestern metropolitan area, illustrates the use of cluster and discriminant analysis in the definition of service areas. A set of evaluative criteria are also developed and applied to assess the marketability of each service area.
Deriving service areas for mass transit systems
Abstract Growing concern with the energy shortage in the United States has prompted a renewed emphasis on mass transportation, especially as a means of replacing use of the auto in commuting to work. Past applications of marketing concepts, however, have been too narrow in scope. One prerequisite to the development of a marketing plan is a segmentation analysis to allow for a better match between identified consumer needs and the product/service delivered. In addition, the importance of location in the distribution of a service, such as mass transit, requires an increased emphasis be placed in the segmentation process on spatial considerations. This paper combines the traditional segmentation process of mass transit users with consideration of the spatial distribution of these segments to derive service areas best suited to consumer transit needs. An empirical example, undertaken in a large southwestern metropolitan area, illustrates the use of cluster and discriminant analysis in the definition of service areas. A set of evaluative criteria are also developed and applied to assess the marketability of each service area.
Deriving service areas for mass transit systems
Black, William C. (author) / Black, Thomas A. (author)
Transportation Research Part A: General ; 16 ; 185-197
1981-03-19
13 pages
Article (Journal)
Electronic Resource
English
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