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Electrodermal response to television advertising messages

Fletcher, J.E.

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Electrodermal response to television advertising messages

Fletcher, J.E.

Electrodermal response to television advertising messages

Fletcher, J.E.

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Title:

Electrodermal response to television advertising messages

Contributors:

Fletcher, J.E. (author)

Published in:

International Journal of Psychophysiology ; 7 ; 196-197

Publication date:

1989-01-01

Size:

2 pages

ISSN:

0167-8760

DOI:

https://doi.org/10.1016/0167-8760(89)90142-6

Type of media:

Article (Journal)

Type of material:

Electronic Resource

Language:

English

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