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Online fundraising at ARL libraries
AbstractThis study assesses the practice of online fundraising on ARL library Web sites. Sites were examined for the appearance of seven specific fundraising and development-related elements. The results indicate that the placement of links and the descriptors used may be more important than an extensive, feature-laden site.
Online fundraising at ARL libraries
AbstractThis study assesses the practice of online fundraising on ARL library Web sites. Sites were examined for the appearance of seven specific fundraising and development-related elements. The results indicate that the placement of links and the descriptors used may be more important than an extensive, feature-laden site.
Online fundraising at ARL libraries
Hazard, Brenda L (author)
Journal of Academic Librarianship ; 29 ; 8-15
2003-01-01
8 pages
Article (Journal)
Electronic Resource
English
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