A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Seeing things: consumer response to the visual domain in product design
AbstractThis paper discusses consumer response to product visual form within the context of an integrated conceptual framework. Emphasis is placed on the aesthetic, semantic and symbolic aspects of cognitive response to design. The accompanying affective and behavioural responses are also discussed and the interaction between cognitive and affective response is considered. All aspects of response are presented as the final stage in a process of communication between the design team and the consumer. The role of external visual references is examined and the effects of moderating influences at each stage in the process of communication are discussed. In particular, the personal, situational and cultural factors that moderate response are considered. In concluding the paper, implications for design practice and design research are presented.
Seeing things: consumer response to the visual domain in product design
AbstractThis paper discusses consumer response to product visual form within the context of an integrated conceptual framework. Emphasis is placed on the aesthetic, semantic and symbolic aspects of cognitive response to design. The accompanying affective and behavioural responses are also discussed and the interaction between cognitive and affective response is considered. All aspects of response are presented as the final stage in a process of communication between the design team and the consumer. The role of external visual references is examined and the effects of moderating influences at each stage in the process of communication are discussed. In particular, the personal, situational and cultural factors that moderate response are considered. In concluding the paper, implications for design practice and design research are presented.
Seeing things: consumer response to the visual domain in product design
Crilly, Nathan (author) / Moultrie, James (author) / Clarkson, P.John (author)
Design Studies ; 25 ; 547-577
2004-01-01
31 pages
Article (Journal)
Electronic Resource
English
Seeing things: consumer response to the visual domain in product design
| Online Contents | 2004
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