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A platform for research: civil engineering, architecture and urbanism
Farm diversification into tourism – Implications for social identity?
Abstract This article deals with how diversification and transformation of farming into tourism may influence the social identity of farmers. Based on a study of 19 farms run by couples engaged with agritourism, it shows how the development of tourism on the farms can be understood in a perspective of repeasantization; and how the couples draw on their farm resources, culture and place to sustain the farm. As hosts offering local food, stories, and various activities, they mediate a strong farm identity. The article also explores how farm identities change through three processes by which the ‘new’ work of tourism destabilizes identities. One is a shift in the meaning of farmer identity. Another is the gradual change towards a new master identity, and thirdly there is a multiplicity of identities that shift as they relate to various social memberships and settings.
Farm diversification into tourism – Implications for social identity?
Abstract This article deals with how diversification and transformation of farming into tourism may influence the social identity of farmers. Based on a study of 19 farms run by couples engaged with agritourism, it shows how the development of tourism on the farms can be understood in a perspective of repeasantization; and how the couples draw on their farm resources, culture and place to sustain the farm. As hosts offering local food, stories, and various activities, they mediate a strong farm identity. The article also explores how farm identities change through three processes by which the ‘new’ work of tourism destabilizes identities. One is a shift in the meaning of farmer identity. Another is the gradual change towards a new master identity, and thirdly there is a multiplicity of identities that shift as they relate to various social memberships and settings.
Farm diversification into tourism – Implications for social identity?
Brandth, Berit (author) / Haugen, Marit S. (author)
Journal of Rural Studies ; 27 ; 35-44
2010-01-01
10 pages
Article (Journal)
Electronic Resource
English
Farm diversification into tourism – Implications for social identity?
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