A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Strategic planning for the internal marketing and communication of facilities management
For facility professionals, it is critical to sell a vision of facilities stewardship at every opportunity. This paper is intended to help professionals assess their current internal marketing activities and provide direction on the development and execution of an effective marketing plan. For those who already have a plan, this paper may help inject new life into it. The marketing cycle and tools will be reviewed, examples of marketing objectives will be provided, and then ways of creating and managing a successful programme will be reviewed. The objective here is to help facility managers learn how to: (1) evaluate the current business environment and create a strategic plan; (2) create a marketing plan to support the business strategic plan; and (3) execute the implementation plan for the marketing strategy.
Strategic planning for the internal marketing and communication of facilities management
For facility professionals, it is critical to sell a vision of facilities stewardship at every opportunity. This paper is intended to help professionals assess their current internal marketing activities and provide direction on the development and execution of an effective marketing plan. For those who already have a plan, this paper may help inject new life into it. The marketing cycle and tools will be reviewed, examples of marketing objectives will be provided, and then ways of creating and managing a successful programme will be reviewed. The objective here is to help facility managers learn how to: (1) evaluate the current business environment and create a strategic plan; (2) create a marketing plan to support the business strategic plan; and (3) execute the implementation plan for the marketing strategy.
Strategic planning for the internal marketing and communication of facilities management
Griffin, Charles P. (author)
Journal of Facilities Management ; 1 ; 237-246
2002-07-01
10 pages
Article (Journal)
Electronic Resource
English
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