A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Marketing and architects in South Africa
There is a general sentiment against the idea of marketing among architectural professionals. This paper argues for the necessity of a marketing approach particularly in times where the workload is declining. This paper looks at the marketing strategies that the Western Cape architects follow. It examines their efforts in building a successful marketing portfolio that defines marketing targets, utilizes proper marketing tools, and carry on helpful image building tasks. The data were collected using a mailed questionnaire to all principals of architectural offices in the Western Cape Province. The concluding section relates these strategies with the perception of growth over a five-year period.
Marketing and architects in South Africa
There is a general sentiment against the idea of marketing among architectural professionals. This paper argues for the necessity of a marketing approach particularly in times where the workload is declining. This paper looks at the marketing strategies that the Western Cape architects follow. It examines their efforts in building a successful marketing portfolio that defines marketing targets, utilizes proper marketing tools, and carry on helpful image building tasks. The data were collected using a mailed questionnaire to all principals of architectural offices in the Western Cape Province. The concluding section relates these strategies with the perception of growth over a five-year period.
Marketing and architects in South Africa
Karam, Aly H. (author)
Engineering, Construction and Architectural Management ; 10 ; 402-412
2003-12-01
11 pages
Article (Journal)
Electronic Resource
English
Marketing and architects in South Africa
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