A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Identifying and Managing Facilities Needs
Introduces the application of marketing principles to marketing facilities management. Identifies the skills of marketing which are essential to relating facilities to user needs. Concludes that concern and responsibility for marketing must cover all areas of the facilities enterprise.
Identifying and Managing Facilities Needs
Introduces the application of marketing principles to marketing facilities management. Identifies the skills of marketing which are essential to relating facilities to user needs. Concludes that concern and responsibility for marketing must cover all areas of the facilities enterprise.
Identifying and Managing Facilities Needs
Alexander, Keith (author)
Facilities ; 11 ; 18-21
1993-03-01
4 pages
Article (Journal)
Electronic Resource
English
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