A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
The problems of network advertisements and its Countermeasures in China
Network advertisement has developed rapidly in recent years. However, there are some problems such as lacking of innovation, distance to the acceptance psychology of audiences, vague effects assessment, and incomplete supervision and management system, etc. Therefore, it is required to make innovation on network advertisements from various angles, adopt advertisement strategies aiming at different psychology of audiences, enhance effects assessment on network advertisements and improve measures like supervision and management system for network advertisements to promote a healthy and promising development of network advertisement industry in China.
The problems of network advertisements and its Countermeasures in China
Network advertisement has developed rapidly in recent years. However, there are some problems such as lacking of innovation, distance to the acceptance psychology of audiences, vague effects assessment, and incomplete supervision and management system, etc. Therefore, it is required to make innovation on network advertisements from various angles, adopt advertisement strategies aiming at different psychology of audiences, enhance effects assessment on network advertisements and improve measures like supervision and management system for network advertisements to promote a healthy and promising development of network advertisement industry in China.
The problems of network advertisements and its Countermeasures in China
Qiduan Chen, (author)
2009-11-01
64472 byte
Conference paper
Electronic Resource
English
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