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Study on construction methods of Product Identity Evaluation based on Corporate Brand Strategy
Considering current situaition and development trend of Product Identity Evaluation investigation, based on concepts of Corporate Brand Strategy and Product Identity Evaluation and their relations, methods of constructing product identity evaluation system were put forward, according to the differentia evaluation of different corporate product identity and consistency evaluation of in-corporate product identity, to realize the consistency of corporate brand strategy and product identity evaluation.
Study on construction methods of Product Identity Evaluation based on Corporate Brand Strategy
Considering current situaition and development trend of Product Identity Evaluation investigation, based on concepts of Corporate Brand Strategy and Product Identity Evaluation and their relations, methods of constructing product identity evaluation system were put forward, according to the differentia evaluation of different corporate product identity and consistency evaluation of in-corporate product identity, to realize the consistency of corporate brand strategy and product identity evaluation.
Study on construction methods of Product Identity Evaluation based on Corporate Brand Strategy
Chunming Han, (author) / Niu Liu, (author) / Ping Zhang, (author)
2009-11-01
72281 byte
Conference paper
Electronic Resource
English
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