A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
With the drastic competitions among the corporations, companies need different thinking to develop new products. The understanding of consumer groups and study of products' fuzzy front end are made use of gradually. Lifestyle, based on the consumers' life experience and value proposal plays an important role during the process of product systematic design and development. This paper will study these corresponding theories based on the consumers' life.
With the drastic competitions among the corporations, companies need different thinking to develop new products. The understanding of consumer groups and study of products' fuzzy front end are made use of gradually. Lifestyle, based on the consumers' life experience and value proposal plays an important role during the process of product systematic design and development. This paper will study these corresponding theories based on the consumers' life.
Consumers' lifestyle research and product development
Han Ni, (author)
2009-11-01
96164 byte
Conference paper
Electronic Resource
English
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