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Developing smart commercial real estate: Technology-based self-service (TBSS) in commercial real estate facilities
Real estate companies are central actors in the development of a smart city. However, most industry participants are conservative and prefer to utilize established, often un-integrated, technologies rather than deploy newer technologies that would help achieve the goals of the smart city. To evaluate the potential of smart commercial real-estate (CRE) we studied a Swedish commercial real estate firm that has developed and deployed a technology-based self-service (TBSS) to help tenants reduce energy consumption. The study was grounded in the theoretical service-dominant (S-D) logic lexicon and our results suggest that for commercial real estate firms to successfully implement TBSS they need to enhance their competence in three areas: management of information technology, within-organization and business-to-business networking skills. Further, these areas are inter-related and successful deployment of TBSS requires improvement in all three areas.
Developing smart commercial real estate: Technology-based self-service (TBSS) in commercial real estate facilities
Real estate companies are central actors in the development of a smart city. However, most industry participants are conservative and prefer to utilize established, often un-integrated, technologies rather than deploy newer technologies that would help achieve the goals of the smart city. To evaluate the potential of smart commercial real-estate (CRE) we studied a Swedish commercial real estate firm that has developed and deployed a technology-based self-service (TBSS) to help tenants reduce energy consumption. The study was grounded in the theoretical service-dominant (S-D) logic lexicon and our results suggest that for commercial real estate firms to successfully implement TBSS they need to enhance their competence in three areas: management of information technology, within-organization and business-to-business networking skills. Further, these areas are inter-related and successful deployment of TBSS requires improvement in all three areas.
Developing smart commercial real estate: Technology-based self-service (TBSS) in commercial real estate facilities
Ekman, Peter (author) / Raggio, Randle D. (author) / Thompson, Steven (author)
2016-09-01
730015 byte
Conference paper
Electronic Resource
English
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