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    What's in a name?

    New search for: Dace, C.

    The author clarifies what branding is really about.

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    What's in a name?

    New search for: Dace, C.

    The author clarifies what branding is really about.

    Access

    Check access
    Check availability in my library
    Order at Subito €

    What's in a name?

    New search for: Dace, C.

    The author clarifies what branding is really about.

    Access

    Check access
    Check availability in my library
    Order at Subito €

    Access

    Check access
    Check availability in my library
    Order at Subito €

    Page navigation

    Document information
    Similar titles

    Export, share and cite

    Document information
    Title:

    What's in a name?

    Contributors:

    Dace, C. (author)

    Publication date:

    2004-02-01

    Size:

    4 pages

    DOI:

    https://doi.org/10.1049/em:20040111

    Type of media:

    Article (Journal)

    Type of material:

    Print

    Language:

    English

    Keywords:

    promotion (marketing) , product plus added values , customer satisfaction , marketing , product branding , customer loyalty , technology markets

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