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Increasing Transit's Share of the Regional Shopping Center Travel Market: An Initial Investigation
The report examines the growth of the shopping center during the last 23 years as well as factors influencing travel to large regional malls, and the current trends that will affect regional malls in the future. The objectives of the study are to (1) examine current approaches to providing transit service to these malls, and (2) develop recommendations for gaining a larger share of this travel market for public transit. The results of 27 case studies in 18 U.S. and one Canadian City are presented. They describe what transit service is being provided, and how and why it is being used at these 27 regional malls. Nine case studies describe innovative transit projects that are still in the plannning stage. The case studies were written primarily for transit operators and should be of interest to others--urban planners, traffic engineers, mall developers and operators, architects, and both transit system and retailer marketing people. Recommendations are presented that would assist U.S. transit agencies in gaining a ten percent share of this hugh (6-7 billion trips annually) travel market in the 1980's.
Increasing Transit's Share of the Regional Shopping Center Travel Market: An Initial Investigation
The report examines the growth of the shopping center during the last 23 years as well as factors influencing travel to large regional malls, and the current trends that will affect regional malls in the future. The objectives of the study are to (1) examine current approaches to providing transit service to these malls, and (2) develop recommendations for gaining a larger share of this travel market for public transit. The results of 27 case studies in 18 U.S. and one Canadian City are presented. They describe what transit service is being provided, and how and why it is being used at these 27 regional malls. Nine case studies describe innovative transit projects that are still in the plannning stage. The case studies were written primarily for transit operators and should be of interest to others--urban planners, traffic engineers, mall developers and operators, architects, and both transit system and retailer marketing people. Recommendations are presented that would assist U.S. transit agencies in gaining a ten percent share of this hugh (6-7 billion trips annually) travel market in the 1980's.
Increasing Transit's Share of the Regional Shopping Center Travel Market: An Initial Investigation
J. B. Schneider (author) / J. L. Heid (author) / S. P. Smith (author) / D. S. Saito (author) / K. E. Cotterall (author)
1979
230 pages
Report
No indication
English
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