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Landscape in Motion: Nostalgia and Urban Redevelopment in Ed Ruscha's Then & Now: Hollywood Boulevard, 1973-2004
Ed Ruscha's photo book Then & Now: Hollywood Boulevard, 1973-2004 consists of two continuous photographic panoramas of the north and south sides of the eponymous street taken thirty years apart. The juxtaposition of these two time periods depicts a dramatic transformation of the neighborhood, a result of the ongoing Hollywood Redevelopment Project (HRP). From its inception in 1986, the HRP has enlisted a nostalgic image of the city during the heyday of the film industry to mobilize redevelopment efforts. At first glance, Then & Now seems complicit in the HRP's nostalgic enterprise. However, Ruscha's book provides a device for rethinking the city's renewal and the historical narratives that drive it. "Reading" this unusual text disrupts our relationship to "now" and "then," problematizing nostalgia's function as a condition of Hollywood's revitalization and urban redevelopment more broadly. [web URL: http://juh.sagepub.com/content/41/6/1052.abstract]
Landscape in Motion: Nostalgia and Urban Redevelopment in Ed Ruscha's Then & Now: Hollywood Boulevard, 1973-2004
Ed Ruscha's photo book Then & Now: Hollywood Boulevard, 1973-2004 consists of two continuous photographic panoramas of the north and south sides of the eponymous street taken thirty years apart. The juxtaposition of these two time periods depicts a dramatic transformation of the neighborhood, a result of the ongoing Hollywood Redevelopment Project (HRP). From its inception in 1986, the HRP has enlisted a nostalgic image of the city during the heyday of the film industry to mobilize redevelopment efforts. At first glance, Then & Now seems complicit in the HRP's nostalgic enterprise. However, Ruscha's book provides a device for rethinking the city's renewal and the historical narratives that drive it. "Reading" this unusual text disrupts our relationship to "now" and "then," problematizing nostalgia's function as a condition of Hollywood's revitalization and urban redevelopment more broadly. [web URL: http://juh.sagepub.com/content/41/6/1052.abstract]
Landscape in Motion: Nostalgia and Urban Redevelopment in Ed Ruscha's Then & Now: Hollywood Boulevard, 1973-2004
Matt Reynolds (author)
2015
Article (Journal)
English
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