A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing, China
A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution - 'electric bike individuals', 'private car addicts', and 'public bus enthusiasts' - is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes - travel time and cost - are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.
Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing, China
A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution - 'electric bike individuals', 'private car addicts', and 'public bus enthusiasts' - is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes - travel time and cost - are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.
Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing, China
Fu, Xuemei (author) / Juan, Zhicai
2017
Article (Journal)
English
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