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Office location — city or suburbs?

Bell, Douglas Adrian

Abstract Suburban offices constitute a growing proportion of the metropolitan office stock in Melbourne. The relocation of around 1700 Coles Myer employees from the Central Business District to Tooronga, 8.5 km south east from the GPO, is an example of office decentralisation. A study of the resultant impacts arising from the relocation has been conducted utilising a ‘before-the-move’ and ‘after-the-move’ survey of Coles Myer employees. Both surveys generated response rates in excess of 60%. Office relocation can have various short and long term impacts on employees and will influence decisions relating to residential location, car ownership and the resultant travel and activity patterns. It is not until these impacts are quantified that planners can gain acceptance for strategies designed to minimise the negative impacts associated with dispersed employment opportunities. This paper discuses the suburbanisation of office employment in Melbourne and studies the travel related effect on the employees, whose headoffice is relocated from the CAD to a suburban location. One of the great challenges for transport in the 90's will be the successful management of office location and the resultant impacts on travel.