A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Network competition and branch differentiation with consumer heterogeneity
Abstract. The paper provides a general framework for the analysis of noncooperative competition between multi-branch networks when consumers have heterogeneous preferences. This framework allows for ill-studied conditions, such as branch loyalty and economies of scope, to be explored in terms of their role in shaping address solutions and firm profits. Geographic and quality differentiation as well as firm profits are shown to be dependent upon the magnitude of the loyalty factor and upon the extend of economies of scope. Real world situations in the retail industry are interpreted in the light of the results of the analysis.
Network competition and branch differentiation with consumer heterogeneity
Abstract. The paper provides a general framework for the analysis of noncooperative competition between multi-branch networks when consumers have heterogeneous preferences. This framework allows for ill-studied conditions, such as branch loyalty and economies of scope, to be explored in terms of their role in shaping address solutions and firm profits. Geographic and quality differentiation as well as firm profits are shown to be dependent upon the magnitude of the loyalty factor and upon the extend of economies of scope. Real world situations in the retail industry are interpreted in the light of the results of the analysis.
Network competition and branch differentiation with consumer heterogeneity
Thill, Jean-Claude (author)
2000
Article (Journal)
English
Green Product Development with Consumer Heterogeneity under Horizontal Competition
| DOAJ | 2018
Consumer boycott, household heterogeneity, and child labor
| Online Contents | 2012
Consumer boycott, household heterogeneity, and child labor
| Online Contents | 2012