A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Explaining housing preference and choice: The role of self-congruity and functional congruity
Abstract We argue in this paper that research on housing preference and choice focusing on functional aspects of the home may be enhanced by incorporating social and psychological determinants such as the stereotypical image of the homeowner. Based on self-congruity theory, we posit that homebuyers are likely to take into account both functional and symbolic aspects in their housing choice. In addition, functional aspects of the home may be interpreted in light of the symbolic aspects – perceived consistency with the homebuyer’s self image. Managerial, policy, and research implications are discussed.
Explaining housing preference and choice: The role of self-congruity and functional congruity
Abstract We argue in this paper that research on housing preference and choice focusing on functional aspects of the home may be enhanced by incorporating social and psychological determinants such as the stereotypical image of the homeowner. Based on self-congruity theory, we posit that homebuyers are likely to take into account both functional and symbolic aspects in their housing choice. In addition, functional aspects of the home may be interpreted in light of the symbolic aspects – perceived consistency with the homebuyer’s self image. Managerial, policy, and research implications are discussed.
Explaining housing preference and choice: The role of self-congruity and functional congruity
Sirgy, M. Joseph (author) / Grzeskowiak, Stephan (author) / Su, Chenting (author)
2005
Article (Journal)
Electronic Resource
English
Explaining housing preference and choice: The role of self-congruity and functional congruity
| Online Contents | 2005
Explaining housing preference and choice: The role of self-congruity and functional congruity
| Springer Verlag | 2005
Explaining housing preference and choice: The role of self-congruity and functional congruity
| British Library Online Contents | 2005