A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Design and Planning Research of Outdoor Advertisement in Urban CI
Based on the ideas and methods of urban CI, research of outdoor advertisement is valuable for urban image establishing. The difference between urban CI and enterprise CI is discussed with the interpretation of the intension of urban corporate identity (CI), and effects of outdoor advertisement in urban CI is given by analyzing the characteristics of outdoor advertisement. For enhancing the urban image identity and approval degree, puts forward the design strategy of outdoor advertisement in urban CI according to four major principles of artistry, culture, innovation and harmonious. From practical application aspect, comprehensive planning, organized development and application management three principal processes of planning management of outdoor advertisement in urban CI is described.
Design and Planning Research of Outdoor Advertisement in Urban CI
Based on the ideas and methods of urban CI, research of outdoor advertisement is valuable for urban image establishing. The difference between urban CI and enterprise CI is discussed with the interpretation of the intension of urban corporate identity (CI), and effects of outdoor advertisement in urban CI is given by analyzing the characteristics of outdoor advertisement. For enhancing the urban image identity and approval degree, puts forward the design strategy of outdoor advertisement in urban CI according to four major principles of artistry, culture, innovation and harmonious. From practical application aspect, comprehensive planning, organized development and application management three principal processes of planning management of outdoor advertisement in urban CI is described.
Design and Planning Research of Outdoor Advertisement in Urban CI
Lect. Notes Electrical Eng.
Du, Wenjiang (editor) / Wang, Lingling (author)
2012-12-06
6 pages
Article/Chapter (Book)
Electronic Resource
English
Outdoor advertisement media device with economic benefits
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