A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
A customised virtual reality shopping experience framework based on consumer behaviour: 3DR3CO
https://orcid.org/http://orcid.org/0000-0002-6058-2220
This paper explores the diverse techniques used by brick-and-mortars and e-commerce platforms through interactive content to trigger emotional responses that bolster purchase intentions. Due to a saturated and competitive market both entities are constantly in search of novel technologies to overcome limitations and distinguish themselves. The continual development of virtual reality (VR) solutions, makes it a perfect platform to develop a synergy between e-commerce and brick-and-mortar channels. The research analysis in this work highlights the main motivational drivers of consumer behaviour and how a personalised VR shopping solution can be used to promote purchasing. This work proposes a framework that incorporate a set of VR solutions to gain consumer insight through consumer interaction analysis in a VR shop (v-commerce). This framework contributes to the identification of consumer preferences and early stage design insights to personalise the VR shopping experience to entice purchase intentions.
A customised virtual reality shopping experience framework based on consumer behaviour: 3DR3CO
https://orcid.org/http://orcid.org/0000-0002-6058-2220
This paper explores the diverse techniques used by brick-and-mortars and e-commerce platforms through interactive content to trigger emotional responses that bolster purchase intentions. Due to a saturated and competitive market both entities are constantly in search of novel technologies to overcome limitations and distinguish themselves. The continual development of virtual reality (VR) solutions, makes it a perfect platform to develop a synergy between e-commerce and brick-and-mortar channels. The research analysis in this work highlights the main motivational drivers of consumer behaviour and how a personalised VR shopping solution can be used to promote purchasing. This work proposes a framework that incorporate a set of VR solutions to gain consumer insight through consumer interaction analysis in a VR shop (v-commerce). This framework contributes to the identification of consumer preferences and early stage design insights to personalise the VR shopping experience to entice purchase intentions.
A customised virtual reality shopping experience framework based on consumer behaviour: 3DR3CO
https://orcid.org/http://orcid.org/0000-0002-6058-2220
This paper explores the diverse techniques used by brick-and-mortars and e-commerce platforms through interactive content to trigger emotional responses that bolster purchase intentions. Due to a saturated and competitive market both entities are constantly in search of novel technologies to overcome limitations and distinguish themselves. The continual development of virtual reality (VR) solutions, makes it a perfect platform to develop a synergy between e-commerce and brick-and-mortar channels. The research analysis in this work highlights the main motivational drivers of consumer behaviour and how a personalised VR shopping solution can be used to promote purchasing. This work proposes a framework that incorporate a set of VR solutions to gain consumer insight through consumer interaction analysis in a VR shop (v-commerce). This framework contributes to the identification of consumer preferences and early stage design insights to personalise the VR shopping experience to entice purchase intentions.
A customised virtual reality shopping experience framework based on consumer behaviour: 3DR3CO
Int J Interact Des Manuf
Elboudali, Alaa (author) / Aoussat, Améziane (author) / Mantelet, Fabrice (author) / Bethomier, Julien (author) / Leray, Florian (author)
2020-06-01
13 pages
Article (Journal)
Electronic Resource
English
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