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A longitudinal study of sustainability attitudes, intentions, and behaviors
Event managers are attempting to reduce their environmental impact but have difficulty in managing stakeholders’ behaviors. Yet, event managers have no guidelines to properly engage stakeholders to improve attitudes towards sustainability or evaluate the effectiveness of current communication strategies to convey the parent organization’s prioritization of sustainability initiatives. This research extends and evaluates the fit for the entire Sport Sustainability Campaign Evaluation Model (SSCEM) longitudinally using a sport event’s (the Games’) comprehensive environmental sustainability initiative across multiple campaigns (waste diversion, transportation, energy conservation, and water conservation). Data was gathered (both pre- and post-Games) from caregivers (N = 182) of intellectually disabled athletes who attended the Games. The structural model fit adequately well (RMSEA = 0.072; χ2/df = 1.64). Our results demonstrate the necessary elements to successfully design such messaging campaigns to engage and promote sustainable behaviors at events and how such campaigns can influence sustainability and advocacy behaviors beyond the event in local communities.
A longitudinal study of sustainability attitudes, intentions, and behaviors
Event managers are attempting to reduce their environmental impact but have difficulty in managing stakeholders’ behaviors. Yet, event managers have no guidelines to properly engage stakeholders to improve attitudes towards sustainability or evaluate the effectiveness of current communication strategies to convey the parent organization’s prioritization of sustainability initiatives. This research extends and evaluates the fit for the entire Sport Sustainability Campaign Evaluation Model (SSCEM) longitudinally using a sport event’s (the Games’) comprehensive environmental sustainability initiative across multiple campaigns (waste diversion, transportation, energy conservation, and water conservation). Data was gathered (both pre- and post-Games) from caregivers (N = 182) of intellectually disabled athletes who attended the Games. The structural model fit adequately well (RMSEA = 0.072; χ2/df = 1.64). Our results demonstrate the necessary elements to successfully design such messaging campaigns to engage and promote sustainable behaviors at events and how such campaigns can influence sustainability and advocacy behaviors beyond the event in local communities.
A longitudinal study of sustainability attitudes, intentions, and behaviors
Sustain Sci
Trail, Galen T. (author) / McCullough, Brian P. (author)
Sustainability Science ; 16 ; 1503-1518
2021-09-01
16 pages
Article (Journal)
Electronic Resource
English
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