A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Addressing Glocalization Challenges Through Design-Driven Innovation Approaches
The aim of this paper is to explore a relevant conceptual limitation in the literature on Glocalization approaches, when firms deploy their innovation strategies. For that, traditional Local Global and Glocal approaches to serve different types of markets are analyzed and dealt with through a series of case studies. Although glocalization has been researched in many dimensions, the link between glocalization and the design-driven innovation approaches has not been extensively considered in the literature. For bridging the research gap, this paper adopts a design-driven glocalization framework that makes a cross-comparison of several cases of design-driven innovation approaches, which are drawn from the existing theory. Findings show that design driven approaches have the power to engage stakeholders from academia, industries and society in the globalization or/and localization strategies of products/services/business models to different markets and users. Findings also support the conclusion that design-driven approaches facilitate the expression of emotional factors in cultural products, strengthen interactions among individuals, supporting the creation of new visions that intertwine objects and the environment. As a result, design-driven approaches help deliver not only great user experiences, but also support the personalization of different concepts.
Addressing Glocalization Challenges Through Design-Driven Innovation Approaches
The aim of this paper is to explore a relevant conceptual limitation in the literature on Glocalization approaches, when firms deploy their innovation strategies. For that, traditional Local Global and Glocal approaches to serve different types of markets are analyzed and dealt with through a series of case studies. Although glocalization has been researched in many dimensions, the link between glocalization and the design-driven innovation approaches has not been extensively considered in the literature. For bridging the research gap, this paper adopts a design-driven glocalization framework that makes a cross-comparison of several cases of design-driven innovation approaches, which are drawn from the existing theory. Findings show that design driven approaches have the power to engage stakeholders from academia, industries and society in the globalization or/and localization strategies of products/services/business models to different markets and users. Findings also support the conclusion that design-driven approaches facilitate the expression of emotional factors in cultural products, strengthen interactions among individuals, supporting the creation of new visions that intertwine objects and the environment. As a result, design-driven approaches help deliver not only great user experiences, but also support the personalization of different concepts.
Addressing Glocalization Challenges Through Design-Driven Innovation Approaches
Springer ser. in des. and Innovation
Duarte, Emilia (editor) / Rosa, Carlos (editor) / Patrício, Rui (author) / Moreira, António (author)
UNIDCOM/IADE International Conference Senses & Sensibility ; 2019 ; Lisbon, Portugal
2022-01-13
13 pages
Article/Chapter (Book)
Electronic Resource
English
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