A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
An Investigation of the Predictive Validity of Bipolar Adjective and Graphic Position Scales
This study reports the results of an experiment that compared the predictive validity of the graphic position scale with the traditional bi-polar adjective scale.The effect of number of objects compared was also investigated.The results indicate that the graphic position scale provided an appreciable increase in predictive validity over the bi-polar adjective scale.
An Investigation of the Predictive Validity of Bipolar Adjective and Graphic Position Scales
This study reports the results of an experiment that compared the predictive validity of the graphic position scale with the traditional bi-polar adjective scale.The effect of number of objects compared was also investigated.The results indicate that the graphic position scale provided an appreciable increase in predictive validity over the bi-polar adjective scale.
An Investigation of the Predictive Validity of Bipolar Adjective and Graphic Position Scales
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Dunlap, B. J. (editor) / Stem, Donald E. (author) / Mishra, Sanjay (author) / Umesh, U. N. (author)
2014-11-25
6 pages
Article/Chapter (Book)
Electronic Resource
English
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