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Mode Choice Behavior of Ride-Sourcing Passengers Under Travel Time Variability
Travel time variability has a great impact on travel behavior. In this paper, we conduct a survey which shows that travel time variability is a vital element of mode choice in ride-sourcing services. According to the survey results, we address some key factors that influence travelers’ mode choices, including travel time, travel time variability, monetary cost and comfort. Then we propose a theoretical framework to investigate the mode choice behavior under travel time variability. In addition, the pricing strategy of the ride-sourcing company is formulated as an optimization problem. Our study shows that considering the impact of travel time variability is of vital importance both in modeling the travel behavior of travelers and the pricing strategy of the ride-sourcing market.
Mode Choice Behavior of Ride-Sourcing Passengers Under Travel Time Variability
Travel time variability has a great impact on travel behavior. In this paper, we conduct a survey which shows that travel time variability is a vital element of mode choice in ride-sourcing services. According to the survey results, we address some key factors that influence travelers’ mode choices, including travel time, travel time variability, monetary cost and comfort. Then we propose a theoretical framework to investigate the mode choice behavior under travel time variability. In addition, the pricing strategy of the ride-sourcing company is formulated as an optimization problem. Our study shows that considering the impact of travel time variability is of vital importance both in modeling the travel behavior of travelers and the pricing strategy of the ride-sourcing market.
Mode Choice Behavior of Ride-Sourcing Passengers Under Travel Time Variability
Lecture Notes in Civil Engineering
Guo, Wei (editor) / Qian, Kai (editor) / Pang, Aitong (author) / Zhang, Xin (author) / Jiang, Gege (author)
International Conference on Green Building, Civil Engineering and Smart City ; 2022 ; Guilin, China
Proceedings of the 2022 International Conference on Green Building, Civil Engineering and Smart City ; Chapter: 125 ; 1218-1225
2022-09-08
8 pages
Article/Chapter (Book)
Electronic Resource
English
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