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MINI: Empathetic Design for the Future
Abstract What is the intention and purpose of design? Why are we bothered with designing? The answer is obvious: emotion and sensibility. It is the design that animates a product and imparts or lends meaning to form. Design is communication. Therefore, car designers must think long and hard about which form of communication, traffic and transport (which is a form of communication in itself) will shape the future and which form of communication will match the human need and desire structure of the future.
MINI: Empathetic Design for the Future
Abstract What is the intention and purpose of design? Why are we bothered with designing? The answer is obvious: emotion and sensibility. It is the design that animates a product and imparts or lends meaning to form. Design is communication. Therefore, car designers must think long and hard about which form of communication, traffic and transport (which is a form of communication in itself) will shape the future and which form of communication will match the human need and desire structure of the future.
MINI: Empathetic Design for the Future
Hildebrand, Gert (author)
2010-01-01
10 pages
Article/Chapter (Book)
Electronic Resource
English
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