A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Guide to Governments for Successful Regional and Open MaaS Implementation
Mobility-as-a-Service (MaaS) is a digitalized platform that connects all forms of mobility (including public transportation) within a single app environment. The ability to find (discover), book (reserve) and pay within a single app, along with constructing your entire journey door to door in a seamless manner is a path that many providers and developers are currently undertaking. Successful MaaS environments are characterized by a fragmented, multiple player Mobility Service provider (MSP) ecosystem and strong public transit, as the lynchpin. There are four main MaaS environments, to be explored in this paper: Private MaaS (walled garden), Hybrid MaaS (middle path), Public MaaS (Business to Government B2G), and Open MaaS (Iomob). A global survey of unique MaaS approaches has been undertaken in this paper across the following cities: Denver, Colorado, USA—Private MaaS, Berlin, Germany—Public MaaS, Lisbon, Portugal—Hybrid MaaS, Singapore—Hybrid MaaS, and Skane Region (Malmo), Sweden—Open MaaS. Based on Iomob’s MaaS journey experience, there are four main lessons to be learned: app stickiness, data quality and access, Integrated payments, importance of one-click door-to-door capability for travel experience, and modularized journeys. In conclusion, the main recommendations for MaaS success are: open platforms and data, flexible business models, and reducing friction. These are the key enablers for MaaS to help in the overall reduction of congestion and emissions, encouragement of public health, and improvement of the overall well being for cities and regions.
Guide to Governments for Successful Regional and Open MaaS Implementation
Mobility-as-a-Service (MaaS) is a digitalized platform that connects all forms of mobility (including public transportation) within a single app environment. The ability to find (discover), book (reserve) and pay within a single app, along with constructing your entire journey door to door in a seamless manner is a path that many providers and developers are currently undertaking. Successful MaaS environments are characterized by a fragmented, multiple player Mobility Service provider (MSP) ecosystem and strong public transit, as the lynchpin. There are four main MaaS environments, to be explored in this paper: Private MaaS (walled garden), Hybrid MaaS (middle path), Public MaaS (Business to Government B2G), and Open MaaS (Iomob). A global survey of unique MaaS approaches has been undertaken in this paper across the following cities: Denver, Colorado, USA—Private MaaS, Berlin, Germany—Public MaaS, Lisbon, Portugal—Hybrid MaaS, Singapore—Hybrid MaaS, and Skane Region (Malmo), Sweden—Open MaaS. Based on Iomob’s MaaS journey experience, there are four main lessons to be learned: app stickiness, data quality and access, Integrated payments, importance of one-click door-to-door capability for travel experience, and modularized journeys. In conclusion, the main recommendations for MaaS success are: open platforms and data, flexible business models, and reducing friction. These are the key enablers for MaaS to help in the overall reduction of congestion and emissions, encouragement of public health, and improvement of the overall well being for cities and regions.
Guide to Governments for Successful Regional and Open MaaS Implementation
Vershinin, Yuri A. (editor) / Pashchenko, Fedor (editor) / Olaverri-Monreal, Cristina (editor) / Shepard, Scott (author)
Technologies for Smart Cities ; Chapter: 4 ; 43-59
2022-08-19
17 pages
Article/Chapter (Book)
Electronic Resource
English
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