A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Discovering Service Variations through Service Prototyping
Designing services require embracing the variability that makes it unique. This paper investigates how the use of a service prototyping technique enables participants to explore the variations inherent in services. The video data are analyzed using qualitative content analysis and the articulated variations are abstracted as categories. The resulting categories are then mapped across the service logic framework and the corresponding provider, joint and patient spheres. This paper aims to contribute to research on service prototyping by augmenting the use of prototyping methods to gain an understanding of the sources and possibly types of variations in a particular service. It clarifies how prototyping a service allows people untrained in design to diagnose variations that may occur in a future service and the decision-making process in accommodating variation. Further, the knowledge gained enables improved value co-creation opportunities in a service.
Discovering Service Variations through Service Prototyping
Designing services require embracing the variability that makes it unique. This paper investigates how the use of a service prototyping technique enables participants to explore the variations inherent in services. The video data are analyzed using qualitative content analysis and the articulated variations are abstracted as categories. The resulting categories are then mapped across the service logic framework and the corresponding provider, joint and patient spheres. This paper aims to contribute to research on service prototyping by augmenting the use of prototyping methods to gain an understanding of the sources and possibly types of variations in a particular service. It clarifies how prototyping a service allows people untrained in design to diagnose variations that may occur in a future service and the decision-making process in accommodating variation. Further, the knowledge gained enables improved value co-creation opportunities in a service.
Discovering Service Variations through Service Prototyping
Rodrigues, Vanessa (author) / Holmlid, Stefan (author)
The Design Journal ; 20 ; S2247-S2257
2017-07-28
Article (Journal)
Electronic Resource
English
Benefits of Service Level Prototyping
| Taylor & Francis Verlag | 2016
Materialise opens FDM rapid prototyping service in Europe
British Library Online Contents | 2005
Research on the Service-Oriented Price Quotation Method and System for Rapid Prototyping
| British Library Online Contents | 2009
SERVICE PLEASE - Big variations in walk-on fares
Online Contents | 1999