A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Management of Design Alliances, Sustaining Competitive Advantage Margaret Bruce and Birgit Jevnaker (Editors)
This book describes alliances between business operations and design elements within firms. Questions are posed in a variety of management areas including: competitive advantage through design, market knowledge and related product development, strategic partnership issues for designers and managers, and the significance of collaboration for innovation. The inclusion of Scandinavian case study material systematically illustrates special alliance strategies. The combined use of definitive sources from management theory and examples of the application of first principles in industry is novel. There is a useful chronology illustrating the acquisition of design expertise, capabilities in global new product development, design expertise perspectives and lessons for the future.
Management of Design Alliances, Sustaining Competitive Advantage Margaret Bruce and Birgit Jevnaker (Editors)
This book describes alliances between business operations and design elements within firms. Questions are posed in a variety of management areas including: competitive advantage through design, market knowledge and related product development, strategic partnership issues for designers and managers, and the significance of collaboration for innovation. The inclusion of Scandinavian case study material systematically illustrates special alliance strategies. The combined use of definitive sources from management theory and examples of the application of first principles in industry is novel. There is a useful chronology illustrating the acquisition of design expertise, capabilities in global new product development, design expertise perspectives and lessons for the future.
Management of Design Alliances, Sustaining Competitive Advantage Margaret Bruce and Birgit Jevnaker (Editors)
Jerrard, Bob (author)
The Design Journal ; 1 ; 61-62
1998-11-01
2 pages
Article (Journal)
Electronic Resource
English
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