A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Segmenting the Korean housing market using multiple discriminant analysis
The business environment of the Korean housing industry has changed recently from a supplier's market to a buyer's. Establishing and implementing proper marketing strategies has increasingly become an important part of the managerial process. This research attempts to offer a characteristics profile and a forecasting model that classify the housing purchase consumers into three groups: a single-family housing purchase group, an apartment housing purchase group, and a non-purchase group. These groups can be classified and predicted by using the discriminant function: a linear combination of demographic, socio-economic, and residential characteristics. Findings in this research can provide valuable information for future efforts in identifying distinct target segments of the Korean housing market.
Segmenting the Korean housing market using multiple discriminant analysis
The business environment of the Korean housing industry has changed recently from a supplier's market to a buyer's. Establishing and implementing proper marketing strategies has increasingly become an important part of the managerial process. This research attempts to offer a characteristics profile and a forecasting model that classify the housing purchase consumers into three groups: a single-family housing purchase group, an apartment housing purchase group, and a non-purchase group. These groups can be classified and predicted by using the discriminant function: a linear combination of demographic, socio-economic, and residential characteristics. Findings in this research can provide valuable information for future efforts in identifying distinct target segments of the Korean housing market.
Segmenting the Korean housing market using multiple discriminant analysis
Kim, Jae-Chan (author) / Kim, Dae-Ho (author) / Kim, Jae-Jun (author) / Ye, Jong-Suk (author) / Lee, Hyun-Soo (author)
Construction Management and Economics ; 18 ; 45-54
2000-01-01
10 pages
Article (Journal)
Electronic Resource
English
Segmenting the Korean housing market using multiple discriminant analysis
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