A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Creating Customer-Centric Organizations: The Value of Design Artefacts
More organizations are adopting customer-centric innovation practices to increase business value; however, very little is known about the factors driving customer-centric innovation or the conditions under which innovation succeeds. Similarly, very little is known about the role of design artefacts as inputs in customer-centric innovation processes or as instruments that support the organizational change required for successful change. A practice-led case study was conducted to examine the role of design artefacts and to demonstrate how they are flexible and persuasive tools that mediate the social and intertwined demands of customer-centric innovation strategies. Five distinct roles of design artefacts are proposed and their value in contributing to innovation and organizational change are considered.
Creating Customer-Centric Organizations: The Value of Design Artefacts
More organizations are adopting customer-centric innovation practices to increase business value; however, very little is known about the factors driving customer-centric innovation or the conditions under which innovation succeeds. Similarly, very little is known about the role of design artefacts as inputs in customer-centric innovation processes or as instruments that support the organizational change required for successful change. A practice-led case study was conducted to examine the role of design artefacts and to demonstrate how they are flexible and persuasive tools that mediate the social and intertwined demands of customer-centric innovation strategies. Five distinct roles of design artefacts are proposed and their value in contributing to innovation and organizational change are considered.
Creating Customer-Centric Organizations: The Value of Design Artefacts
Wechsler, Jacqueline (author) / Schweitzer, Jochen (author)
The Design Journal ; 22 ; 505-527
2019-07-04
23 pages
Article (Journal)
Electronic Resource
English
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