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Rethinking Design Making and Design Thinking in Africa
The framing of design in sub-Saharan Africa is problematic due to Africa’s colonial past. This paper, therefore, constructs a broad perspective of the development of design in Africa, with the aim of challenging the dominance of Western design paradigms on the continent. By exploring the disparities between Western conventions and pre-colonial African design, the paper lays the groundwork for critiquing the current use of neoliberal design paradigms in postcolonial Africa. The paper argues that there is a need for decentering Western design in order to decolonize African design. To do this, there is need for a stronger appreciation of Africa’s sociocultural specificities. The paper contributes to that appreciation by discussing exemplary design from around the continent in order to articulate attributes of African design. Those attributes are aimed at promoting a stronger African design identity that can inform relevant solutions for African societies.
Rethinking Design Making and Design Thinking in Africa
The framing of design in sub-Saharan Africa is problematic due to Africa’s colonial past. This paper, therefore, constructs a broad perspective of the development of design in Africa, with the aim of challenging the dominance of Western design paradigms on the continent. By exploring the disparities between Western conventions and pre-colonial African design, the paper lays the groundwork for critiquing the current use of neoliberal design paradigms in postcolonial Africa. The paper argues that there is a need for decentering Western design in order to decolonize African design. To do this, there is need for a stronger appreciation of Africa’s sociocultural specificities. The paper contributes to that appreciation by discussing exemplary design from around the continent in order to articulate attributes of African design. Those attributes are aimed at promoting a stronger African design identity that can inform relevant solutions for African societies.
Rethinking Design Making and Design Thinking in Africa
Ambole, Amollo (author)
Design and Culture ; 12 ; 331-350
2020-07-11
20 pages
Article (Journal)
Electronic Resource
Unknown
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