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Preferences Regarding a Web-Based, Neighborhood-Level Intervention Program to Promote Household Energy Conservation
The aim of this study is to investigate people’s willingness to participate in and their preferences regarding a web-based, neighborhood-level energy conservation program. We created a hypothetical program that incorporates several intervention strategies and presented it to 715 respondents in the form of a stated choice experiment. A strong majority of participants indicated that they would be willing to join such a program. Their preferences as to how the program should be constructed reflected interest in personalized feedback, privacy protection, monetary incentives for reducing energy use, and a relatively short-term initial commitment. However, there was variation in people’s taste for such attributes. We conclude with reflections on how to design and implement a web-based intervention program and on future research possibilities.
Preferences Regarding a Web-Based, Neighborhood-Level Intervention Program to Promote Household Energy Conservation
The aim of this study is to investigate people’s willingness to participate in and their preferences regarding a web-based, neighborhood-level energy conservation program. We created a hypothetical program that incorporates several intervention strategies and presented it to 715 respondents in the form of a stated choice experiment. A strong majority of participants indicated that they would be willing to join such a program. Their preferences as to how the program should be constructed reflected interest in personalized feedback, privacy protection, monetary incentives for reducing energy use, and a relatively short-term initial commitment. However, there was variation in people’s taste for such attributes. We conclude with reflections on how to design and implement a web-based intervention program and on future research possibilities.
Preferences Regarding a Web-Based, Neighborhood-Level Intervention Program to Promote Household Energy Conservation
Dane, Gamze (author) / Kim, Jinhee (author) / Yang, Dujuan (author)
Journal of Urban Technology ; 27 ; 75-91
2020-07-02
17 pages
Article (Journal)
Electronic Resource
Unknown
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