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“The Crystal Goblet”: The Underpinnings of Typographic Convention
A staple of typographic teaching and reference, Beatrice Warde's “The Crystal Goblet” is often assigned and cited as a straightforward statement of principle. Yet this essay perpetuates assumptions that frame typography's cultural complicity and social constriction in terms of nature and purpose. An analysis of texts rather than designs, this article focuses mainly on British and North American typographic criticism, including that of Beatrice Warde's contemporaries and heirs. This analysis connects influential formulae to the material and cultural dynamics within which they were devised, not simply to debate these formulae but to locate the terms they set for debate and, indeed, for understanding. These terms reproduce conceptions not only of typographic support, but of textual meaning, social reading, and historical bearing. This article examines the contested boundaries of these conceptions in Warde's time, as well as their revision and revival in recent typographic discourse.
“The Crystal Goblet”: The Underpinnings of Typographic Convention
A staple of typographic teaching and reference, Beatrice Warde's “The Crystal Goblet” is often assigned and cited as a straightforward statement of principle. Yet this essay perpetuates assumptions that frame typography's cultural complicity and social constriction in terms of nature and purpose. An analysis of texts rather than designs, this article focuses mainly on British and North American typographic criticism, including that of Beatrice Warde's contemporaries and heirs. This analysis connects influential formulae to the material and cultural dynamics within which they were devised, not simply to debate these formulae but to locate the terms they set for debate and, indeed, for understanding. These terms reproduce conceptions not only of typographic support, but of textual meaning, social reading, and historical bearing. This article examines the contested boundaries of these conceptions in Warde's time, as well as their revision and revival in recent typographic discourse.
“The Crystal Goblet”: The Underpinnings of Typographic Convention
McVarish, Emily (author)
Design and Culture ; 2 ; 285-307
2010-11-01
23 pages
Article (Journal)
Electronic Resource
English
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