A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Place as layered and segmentary commodity: place branding, smart growth and the creation of product and value
Smart growth is a comprehensive version of spatial planning that can guide sustainable development and tackle negative social and environmental consequences of urbanization. In this paper we explore how an integration of spatial planning and place branding strategies can further the concept of smart growth and improve its chance at implementation. A review of the parallel evolutions of place branding and smart growth shows their shared interest in comprehensive visions, sensitivity for narratives of place and self, and the proposed embedding in participatory governance. The concept of layered and segmenatary commodification offers a novel perspective on value creation in smart growth and helps to develop new forms of smart growth, that combine and integrate elements of spatial planning and place branding.
Place as layered and segmentary commodity: place branding, smart growth and the creation of product and value
Smart growth is a comprehensive version of spatial planning that can guide sustainable development and tackle negative social and environmental consequences of urbanization. In this paper we explore how an integration of spatial planning and place branding strategies can further the concept of smart growth and improve its chance at implementation. A review of the parallel evolutions of place branding and smart growth shows their shared interest in comprehensive visions, sensitivity for narratives of place and self, and the proposed embedding in participatory governance. The concept of layered and segmenatary commodification offers a novel perspective on value creation in smart growth and helps to develop new forms of smart growth, that combine and integrate elements of spatial planning and place branding.
Place as layered and segmentary commodity: place branding, smart growth and the creation of product and value
Van Assche, Kristof (author) / Beunen, Raoul (author) / Lo, Ming Chien (author)
International Planning Studies ; 21 ; 164-175
2016-04-02
12 pages
Article (Journal)
Electronic Resource
English
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