A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Branded Spaces
Mega-posters (UK: hoarding, US: billboards) attached to buildings are the most obvious signal of the increased commercialization of public spaces. In their research, the authors look at the current situation in Germany regarding the scale and scope of the distribution of large advertisements. The central question for this research was: How does public planning respond to these new formats and are there any conflicts between the actors? The latter seems to occur quite regularly, judging from the number of court cases in which the advertising industry struggles with public planning institutions, and vice versa. The article first develops the authors' motives for the research. Thereafter, some theoretical aspects of mega-posters and public space are developed and the empirical results derived from a database with information on the locations of advertisements and a postal questionnaire send out to all German cities larger than 200,000 inhabitants are presented. Finally, an interim conclusion is provided because the research is still in process.
Branded Spaces
Mega-posters (UK: hoarding, US: billboards) attached to buildings are the most obvious signal of the increased commercialization of public spaces. In their research, the authors look at the current situation in Germany regarding the scale and scope of the distribution of large advertisements. The central question for this research was: How does public planning respond to these new formats and are there any conflicts between the actors? The latter seems to occur quite regularly, judging from the number of court cases in which the advertising industry struggles with public planning institutions, and vice versa. The article first develops the authors' motives for the research. Thereafter, some theoretical aspects of mega-posters and public space are developed and the empirical results derived from a database with information on the locations of advertisements and a postal questionnaire send out to all German cities larger than 200,000 inhabitants are presented. Finally, an interim conclusion is provided because the research is still in process.
Branded Spaces
Lehmann, Franziska (author) / Ache, Peter (author)
disP - The Planning Review ; 40 ; 20-30
2004-01-01
11 pages
Article (Journal)
Electronic Resource
English
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