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The Car Factory, Post-Industrialism, and Utopia
The architectural figure of the factory, having historically functioned as a space for the unravelling of utopian ideals, endures as a physical and symbolic place for the production of culture both material and immaterial. Expanding on Vilém Flusser's architectural and mediatic understanding of post-industrial culture as presented in his text “The Factory,” this essay posits that the dematerialized nature of the contemporary factory, while still functioning as a schema of social existence, limits the possibilities for the ideation of utopia by disengaging the subject from the regimes of knowledge and production. A case study centered on the virtual nature of Ferrari's new assembly facility in Maranello, Italy, designed by Ateliers Jean Nouvel is used to examine architecture's evolutionary relationship to the dominant means of production and material culture in the industrial and post-industrial eras.
The Car Factory, Post-Industrialism, and Utopia
The architectural figure of the factory, having historically functioned as a space for the unravelling of utopian ideals, endures as a physical and symbolic place for the production of culture both material and immaterial. Expanding on Vilém Flusser's architectural and mediatic understanding of post-industrial culture as presented in his text “The Factory,” this essay posits that the dematerialized nature of the contemporary factory, while still functioning as a schema of social existence, limits the possibilities for the ideation of utopia by disengaging the subject from the regimes of knowledge and production. A case study centered on the virtual nature of Ferrari's new assembly facility in Maranello, Italy, designed by Ateliers Jean Nouvel is used to examine architecture's evolutionary relationship to the dominant means of production and material culture in the industrial and post-industrial eras.
The Car Factory, Post-Industrialism, and Utopia
Faciejew, Michael (author)
Journal of Architectural Education ; 67 ; 52-63
2013-03-07
12 pages
Article (Journal)
Electronic Resource
English
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