A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Quality function deployment in the speculative house-building market: how to satisfy high-income customers
This paper presents a study that reports a detailed process of ‘quality function deployment’, considering an ultra-luxury villa project. It is based on a questionnaire survey that was applied to 42 residents and seven top managers. The results highlight real expectations of high-income residents. Residents were not satisfied with the ‘sauna’, ‘sports areas’, and ‘fitness centre’ despite the fact that these were among the least important expectations. However, residents were satisfied with the ‘security of the complex’, ‘architectural design’, and ‘quality of the end-products’. If some expectations (i.e. ‘areas for common use’, ‘playing areas for children’, and ‘quality of the end-products’) achieve better technical standards in the next projects, demand for luxury residences will likely be improved. Consequently, 25 expectations and corresponding findings constitute a preliminary framework for an expectations agenda for such projects for builders who wish to improve marketing practices.
Quality function deployment in the speculative house-building market: how to satisfy high-income customers
This paper presents a study that reports a detailed process of ‘quality function deployment’, considering an ultra-luxury villa project. It is based on a questionnaire survey that was applied to 42 residents and seven top managers. The results highlight real expectations of high-income residents. Residents were not satisfied with the ‘sauna’, ‘sports areas’, and ‘fitness centre’ despite the fact that these were among the least important expectations. However, residents were satisfied with the ‘security of the complex’, ‘architectural design’, and ‘quality of the end-products’. If some expectations (i.e. ‘areas for common use’, ‘playing areas for children’, and ‘quality of the end-products’) achieve better technical standards in the next projects, demand for luxury residences will likely be improved. Consequently, 25 expectations and corresponding findings constitute a preliminary framework for an expectations agenda for such projects for builders who wish to improve marketing practices.
Quality function deployment in the speculative house-building market: how to satisfy high-income customers
Ulubeyli, Serdar (author) / Kazaz, Aynur (author) / Soycopur, Betul (author) / Er, Bayram (author)
International Journal of Construction Management ; 15 ; 148-156
2015-04-03
9 pages
Article (Journal)
Electronic Resource
English
Quality Function Deployment--A System for Meeting Customers' Needs.
| Online Contents | 1993
Quality Function Deployment - A System for Meeting Customers' Needs
| British Library Online Contents | 1993
Fire Resistance to Satisfy Market Needs
| British Library Conference Proceedings | 1999
Development of a customer focused strategy in speculative house building
| Taylor & Francis Verlag | 1999