A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
This drawing project dissects normative architectural processes, aiming to discover why they are not practiced in everyday big-box America. Finding that we need methods of enhancing perceptive awareness to comprehend capitalism's complexity, this informal project reveals the need to let go of the preconceptions that keep us from seeing the everyday positively and productively. A fast food chain is injected into an existing airboat launching station/residence along vast highway space in central Florida. This new combination exaggerates the underlying reality of franchising—the consumption of a concept.
This drawing project dissects normative architectural processes, aiming to discover why they are not practiced in everyday big-box America. Finding that we need methods of enhancing perceptive awareness to comprehend capitalism's complexity, this informal project reveals the need to let go of the preconceptions that keep us from seeing the everyday positively and productively. A fast food chain is injected into an existing airboat launching station/residence along vast highway space in central Florida. This new combination exaggerates the underlying reality of franchising—the consumption of a concept.
Seeing Practices
Mitchell, Lauren (author)
Journal of Architectural Education ; 62 ; 20-26
2008-09-01
7 pages
Article (Journal)
Electronic Resource
Unknown
| Online Contents | 2008
| British Library Online Contents | 2008
| DataCite | 2022
| Online Contents | 1996
| Tema Archive | 1968