A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
This article critiques the promotional material for two neo-traditional residential communities located on the outskirts of the city of Kelowna in the interior of the province of British Columbia, Canada. The videos and copy on websites for the Village of Kettle Valley and Wilden simultaneously appeal to a green technocratic future and a nondescript Anglo white past not tethered to the colonial history of the region. The rhetoric of sustainability and a sunny disavowal of diversity in advertising copy allows for the management of these spaces as Anglo spaces. Early-twentieth-century real estate development in the Okanagan was tethered to explicit appeals to Anglo white prospective owners. These contemporary advertisements as evidenced by the analysis of these two websites more subtly cue viewers to a comfortable affluent space that perpetuates neocolonial and neoliberal values that are often at odds with a more diverse multicultural green urbanism.
This article critiques the promotional material for two neo-traditional residential communities located on the outskirts of the city of Kelowna in the interior of the province of British Columbia, Canada. The videos and copy on websites for the Village of Kettle Valley and Wilden simultaneously appeal to a green technocratic future and a nondescript Anglo white past not tethered to the colonial history of the region. The rhetoric of sustainability and a sunny disavowal of diversity in advertising copy allows for the management of these spaces as Anglo spaces. Early-twentieth-century real estate development in the Okanagan was tethered to explicit appeals to Anglo white prospective owners. These contemporary advertisements as evidenced by the analysis of these two websites more subtly cue viewers to a comfortable affluent space that perpetuates neocolonial and neoliberal values that are often at odds with a more diverse multicultural green urbanism.
Green and White Space Invaders
Keyes, Daniel (author)
Home Cultures ; 12 ; 83-110
2015-03-01
28 pages
Article (Journal)
Electronic Resource
English
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