A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
The Apotheosis of Steve Jobs: Belief and Desire in the Discourse of Design
This article addresses design theory’s lack of engagement with psychoanalysis by examining how the Lacanian concept of the subject-supposed-to-know can be used to explore the area of desirability in design and bring to light certain regularities in the structures of design discourse. After a brief introduction, the subject-supposed-to-know and the transference relation are situated in the context of Lacan’s work and explored with reference to Plato’s Symposium. The figure of Steve Jobs is then introduced as a representative example of the subject-supposed-to-know; that is, as a figure who mediates the relation between subject and object through various discursive strategies. The nature of the belief necessary to this relation is then interrogated via a reading of The Devil Wears Prada. The final section addresses the ideological function of Steve Jobs in the terms of the discourse of management.
The Apotheosis of Steve Jobs: Belief and Desire in the Discourse of Design
This article addresses design theory’s lack of engagement with psychoanalysis by examining how the Lacanian concept of the subject-supposed-to-know can be used to explore the area of desirability in design and bring to light certain regularities in the structures of design discourse. After a brief introduction, the subject-supposed-to-know and the transference relation are situated in the context of Lacan’s work and explored with reference to Plato’s Symposium. The figure of Steve Jobs is then introduced as a representative example of the subject-supposed-to-know; that is, as a figure who mediates the relation between subject and object through various discursive strategies. The nature of the belief necessary to this relation is then interrogated via a reading of The Devil Wears Prada. The final section addresses the ideological function of Steve Jobs in the terms of the discourse of management.
The Apotheosis of Steve Jobs: Belief and Desire in the Discourse of Design
Beckett, Stephen James (author)
Design and Culture ; 15 ; 69-87
2023-01-02
19 pages
Article (Journal)
Electronic Resource
Unknown
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