A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Personality and place as resources for regional development: Alfred Nobel’s Karlskoga
In ‘Alfred Nobel’s Karlskoga’, Sweden, the municipality has placed its most famous former resident at the heart of its economic development strategy. Through an in-depth qualitative case study, we examine the tensions and complexities surrounding this process and fill an existing research gap around personality-based place branding for regional development purposes. The findings suggest that even with a world-famous figure as talisman, personality-based place branding is a complex endeavour where old rivalries, tightknit social structures and economic dependencies makes us question – is it even possible to build a brand that is both inclusive and truly representational of a place?
Personality and place as resources for regional development: Alfred Nobel’s Karlskoga
In ‘Alfred Nobel’s Karlskoga’, Sweden, the municipality has placed its most famous former resident at the heart of its economic development strategy. Through an in-depth qualitative case study, we examine the tensions and complexities surrounding this process and fill an existing research gap around personality-based place branding for regional development purposes. The findings suggest that even with a world-famous figure as talisman, personality-based place branding is a complex endeavour where old rivalries, tightknit social structures and economic dependencies makes us question – is it even possible to build a brand that is both inclusive and truly representational of a place?
Personality and place as resources for regional development: Alfred Nobel’s Karlskoga
Pugh, Rhiannon (author) / Andersson, Ida (author)
Regional Studies ; 58 ; 1874-1885
2024-10-02
12 pages
Article (Journal)
Electronic Resource
English
place branding , regional development , small cities , peripheral regions , city planning , R , R11 , O3 , O38
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