A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Marketing communications practices in housebuilding firms
Robert Morgan, lecturer in marketing, and Jackie Burnicle, of Cardiff Business School, provide a snapshot of how the external communication of housebuilding firms are addressed, and in addition, supply some sound foundation to much of the conjecture surrounding the issue of competitive forces in the industry.
Marketing communications practices in housebuilding firms
Robert Morgan, lecturer in marketing, and Jackie Burnicle, of Cardiff Business School, provide a snapshot of how the external communication of housebuilding firms are addressed, and in addition, supply some sound foundation to much of the conjecture surrounding the issue of competitive forces in the industry.
Marketing communications practices in housebuilding firms
Morgan, Robert E. (author) / Burnicle, Jackie L. (author)
Building Research & Information ; 19 ; 371-376
1991-11-01
6 pages
Article (Journal)
Electronic Resource
English
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