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Consumer and sensory evaluation techniques : how to sense successful products
The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting
Consumer and sensory evaluation techniques : how to sense successful products
The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting
Consumer and sensory evaluation techniques : how to sense successful products
Saint-Denis, Cecilia Y. (author)
2018
1 Online-Ressource (xiv, 190 Seiten)
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Includes bibliographical references and index. - Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland on library computers. For more information contact enquiries@nls.uk StEdNL
Book
Electronic Resource
English
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