A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Viewpoints and controversies in sensory science and consumer product testing
CHAPTER 18 LANGUAGE DEVELOPMENT IN DESCRIPTIVE ANALYSIS AND THE FORMATION OF SENSORY CONCEPTSCHAPTER 19 USE OF REFERENCES IN DESCRIPTIVE ANALYSIS; CHAPTER 20 TRAINING TIME IN DESCRIPTIVE ANALYSIS; CHAPTER 21 CONSUMER-DESCRIPTIVE DATA RELATIONSHIPS IN SENSORY SCIENCE; CHAPTER 22 PRODUCT AND PANELIST VARIABILITY IN SENSORY TESTING; CHAPTER 23 FOUNDATIONS OF SENSORY SCIENCE; CHAPTER 24 APPLICATIONS OF SAS PROGRAMMING LANGUAGE IN SENSORY SCIENCE; CHAPTER 25 ADVANCESANDTHEFUTUREOFDATACOLLECTION SYSTEMS IN SENSORY SCIENCE; INDEX
CHAPTER 9 HEDONICS, JUST-ABOUT-RIGHT, PURCHASE AND OTHER SCALES IN CONSUMER TESTSCHAPTER 10 ASKING CONSUMERS TO RATE PRODUCT ATTRIBUTES; CHAPTER 11 QUESTIONNAIRE DESIGN; CHAPTER 12 CHOICE OF POPULATION IN CONSUMER STUDIES; CHAPTER 13 BIASES DUE TO CHANGING MARKET CONDITIONS; CHAPTER 14 SAMPLE SIZE N, OR NUMBER OF RESPONDENTS; CHAPTER 15 THE USE AND CAVEATS OF QUALITATIVE RESEARCH IN THE DECISION-MAKING PROCESS; CHAPTER 16 THE FOUR D'S OF SENSORY SCIENCE: DIFFERENCE, DISCRIMINATION, DISSIMILARITY, DISTANCE; CHAPTER 17 REPLICATION IN SENSORY AND CONSUMER TESTING
The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book
VIEWPOINTS AND CONTROVERSIES IN SENSORY SCIENCE AND CONSUMER PRODUCT TESTING; CONTENTS; CHAPTER 1 THE ROLE OF SENSORY SCIENCE IN THE COMING DECADE; CHAPTER 2 INTERNATIONAL SENSORY SCIENCE; CHAPTER 3 SENSORY MYTHOLOGY; CHAPTER 4 CONTRASTING R&D, SENSORY SCIENCE, AND MARKETING RESEARCH APPROACHES; CHAPTER 5 VALIDITY AND RELIABILITY IN SENSORY SCIENCE; CHAPTER 6 THE INTERFACE BETWEEN PSYCHOPHYSICS AND SENSORY SCIENCE: METHODS VERSUS REAL KNOWLEDGE; CHAPTER 7 DESCRIPTIVE PANELS/ EXPERTS VERSUS CONSUMERS; CHAPTER 8 SAMPLE ISSUES IN CONSUMER TESTING
Viewpoints and controversies in sensory science and consumer product testing
CHAPTER 18 LANGUAGE DEVELOPMENT IN DESCRIPTIVE ANALYSIS AND THE FORMATION OF SENSORY CONCEPTSCHAPTER 19 USE OF REFERENCES IN DESCRIPTIVE ANALYSIS; CHAPTER 20 TRAINING TIME IN DESCRIPTIVE ANALYSIS; CHAPTER 21 CONSUMER-DESCRIPTIVE DATA RELATIONSHIPS IN SENSORY SCIENCE; CHAPTER 22 PRODUCT AND PANELIST VARIABILITY IN SENSORY TESTING; CHAPTER 23 FOUNDATIONS OF SENSORY SCIENCE; CHAPTER 24 APPLICATIONS OF SAS PROGRAMMING LANGUAGE IN SENSORY SCIENCE; CHAPTER 25 ADVANCESANDTHEFUTUREOFDATACOLLECTION SYSTEMS IN SENSORY SCIENCE; INDEX
CHAPTER 9 HEDONICS, JUST-ABOUT-RIGHT, PURCHASE AND OTHER SCALES IN CONSUMER TESTSCHAPTER 10 ASKING CONSUMERS TO RATE PRODUCT ATTRIBUTES; CHAPTER 11 QUESTIONNAIRE DESIGN; CHAPTER 12 CHOICE OF POPULATION IN CONSUMER STUDIES; CHAPTER 13 BIASES DUE TO CHANGING MARKET CONDITIONS; CHAPTER 14 SAMPLE SIZE N, OR NUMBER OF RESPONDENTS; CHAPTER 15 THE USE AND CAVEATS OF QUALITATIVE RESEARCH IN THE DECISION-MAKING PROCESS; CHAPTER 16 THE FOUR D'S OF SENSORY SCIENCE: DIFFERENCE, DISCRIMINATION, DISSIMILARITY, DISTANCE; CHAPTER 17 REPLICATION IN SENSORY AND CONSUMER TESTING
The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book
VIEWPOINTS AND CONTROVERSIES IN SENSORY SCIENCE AND CONSUMER PRODUCT TESTING; CONTENTS; CHAPTER 1 THE ROLE OF SENSORY SCIENCE IN THE COMING DECADE; CHAPTER 2 INTERNATIONAL SENSORY SCIENCE; CHAPTER 3 SENSORY MYTHOLOGY; CHAPTER 4 CONTRASTING R&D, SENSORY SCIENCE, AND MARKETING RESEARCH APPROACHES; CHAPTER 5 VALIDITY AND RELIABILITY IN SENSORY SCIENCE; CHAPTER 6 THE INTERFACE BETWEEN PSYCHOPHYSICS AND SENSORY SCIENCE: METHODS VERSUS REAL KNOWLEDGE; CHAPTER 7 DESCRIPTIVE PANELS/ EXPERTS VERSUS CONSUMERS; CHAPTER 8 SAMPLE ISSUES IN CONSUMER TESTING
Viewpoints and controversies in sensory science and consumer product testing
Moskowitz, Howard R. (author) / Muñoz, Alejandra M. / Gacula, Maximo C.
2003
1 Online-Ressource (ix, 477 pages)
illustrations
Includes bibliographical references and index
Book
Electronic Resource
English
DDC:
658.5/752
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