A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Publicity In Water Waste Prevention Work
The importance of communication between water utilities and the public has long been recognized, and W.W. Brush's 1919 article describing New York City's plans to reduce water waste provides a snapshot of how this was approached a century ago. As he highlights the wisdom of water conservation, Brush also points out the media's need for news value in its stories. As he sees it, “Where there is danger of serious shortage in the water supply if waste be not curtailed, then the press will actively support the water department in its effort to warn the consumers. Where the saving of waste is purely an economic question, the press shows but scant interest.” Sadly, the media today still prefers to report water stories through the darkest of lenses, typically covering real and perceived issues in an alarming manner. Regardless of how the information is framed, though, the public must be kept informed of their water supply system's capabilities and the challenges, or as Brush puts it, “All members of the community should have reliable information to the water supply and be interested therein.” Making information available to the public has never been easier; capturing their interest, however, is another story.
Publicity In Water Waste Prevention Work
The importance of communication between water utilities and the public has long been recognized, and W.W. Brush's 1919 article describing New York City's plans to reduce water waste provides a snapshot of how this was approached a century ago. As he highlights the wisdom of water conservation, Brush also points out the media's need for news value in its stories. As he sees it, “Where there is danger of serious shortage in the water supply if waste be not curtailed, then the press will actively support the water department in its effort to warn the consumers. Where the saving of waste is purely an economic question, the press shows but scant interest.” Sadly, the media today still prefers to report water stories through the darkest of lenses, typically covering real and perceived issues in an alarming manner. Regardless of how the information is framed, though, the public must be kept informed of their water supply system's capabilities and the challenges, or as Brush puts it, “All members of the community should have reliable information to the water supply and be interested therein.” Making information available to the public has never been easier; capturing their interest, however, is another story.
Publicity In Water Waste Prevention Work
Mercer, Kenneth L. (author) / Brush, W.W. (author)
Journal ‐ American Water Works Association ; 109 ; 65-68
2017-12-01
4 pages
Article (Journal)
Electronic Resource
English
Effective Publicity as a Means of Eliminating Water Waste
| Wiley | 1934
| Wiley | 1925
| Online Contents | 1997
| Online Contents | 1995