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Effective Revenue Bond Marketing—Put Your Best Foot Forward
Utility administrators trying to control rising costs and rates tend to give little attention to effective revenue bond marketing as a cost‐cutting technique when planning capital improvements. Effective bond marketing involves the process of establishing the optimum debt funding requirements and the subsequent marketing of bonds at the most favorable interest rates. The process requires a clear understanding of the roles of marketing team members and the bond rating process, which are addressed by the author.
Effective Revenue Bond Marketing—Put Your Best Foot Forward
Utility administrators trying to control rising costs and rates tend to give little attention to effective revenue bond marketing as a cost‐cutting technique when planning capital improvements. Effective bond marketing involves the process of establishing the optimum debt funding requirements and the subsequent marketing of bonds at the most favorable interest rates. The process requires a clear understanding of the roles of marketing team members and the bond rating process, which are addressed by the author.
Effective Revenue Bond Marketing—Put Your Best Foot Forward
Benson, Robert B. (author)
Journal ‐ American Water Works Association ; 83 ; 40-45
1991-08-01
6 pages
Article (Journal)
Electronic Resource
English
Financing , Costs , Bonds , Administration
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