A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Design of Contemporary Mega‐Events
Contemporary mega‐events are a design and political phenomenon, encompassing all scales of design practice and serving as an exemplar of a global imaginary realized in local space. They combine placemaking with national and city branding, manifested through extravagant buildings, facilities, transport infrastructure, logos, uniforms, and slogans – all of which present design challenges given their high profile, precedents, and cost. This chapter considers the contemporary mega‐event, specifically Olympics and EXPOs, from their historical evolution (World Fairs, biennales) to the expansive and controversial events that punctuate the international calendar and tourist itinerary. The design of mega‐events is thus reflected through the iconic buildings and components that make up the visual feast that these events seek to engender – from costumes, mascots, and signs to the masterplans and computer‐generated visions that are employed to project the mega‐event and site into the future.
Design of Contemporary Mega‐Events
Contemporary mega‐events are a design and political phenomenon, encompassing all scales of design practice and serving as an exemplar of a global imaginary realized in local space. They combine placemaking with national and city branding, manifested through extravagant buildings, facilities, transport infrastructure, logos, uniforms, and slogans – all of which present design challenges given their high profile, precedents, and cost. This chapter considers the contemporary mega‐event, specifically Olympics and EXPOs, from their historical evolution (World Fairs, biennales) to the expansive and controversial events that punctuate the international calendar and tourist itinerary. The design of mega‐events is thus reflected through the iconic buildings and components that make up the visual feast that these events seek to engender – from costumes, mascots, and signs to the masterplans and computer‐generated visions that are employed to project the mega‐event and site into the future.
Design of Contemporary Mega‐Events
Massey, Anne (editor) / Evans, Graeme (author)
2019-04-12
26 pages
Article/Chapter (Book)
Electronic Resource
English
Olympics , mega‐events , London 2012 , EXPOs
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