A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Conservation and the industrial customer
Marketing conservation to industrial customers requires a different approach.
Obvious differences between nonresidential and residential water customer markets call for a different marketing program for industrial, commercial, and institutional sectors. Although basic marketing tenets must be adhered to, the strategies are more complex, the communications are more vertical, and the message focuses more on costs and return on investment than on ethical or environmental sensibilities.
Conservation and the industrial customer
Marketing conservation to industrial customers requires a different approach.
Obvious differences between nonresidential and residential water customer markets call for a different marketing program for industrial, commercial, and institutional sectors. Although basic marketing tenets must be adhered to, the strategies are more complex, the communications are more vertical, and the message focuses more on costs and return on investment than on ethical or environmental sensibilities.
Conservation and the industrial customer
Ploeser, Jane H. (author)
Journal ‐ American Water Works Association ; 88 ; 64-69
1996-01-01
6 pages
Article (Journal)
Electronic Resource
English
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