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Lessons show public reaction to rate changes is anything but logical. Taking the purview of a behavioral economist can help utilities plan how to adjust and communicate rate changes in a way that caters to public sense over public sensibility.
Lessons show public reaction to rate changes is anything but logical. Taking the purview of a behavioral economist can help utilities plan how to adjust and communicate rate changes in a way that caters to public sense over public sensibility.
The irrationality of rational numbers
Goetz, Melanie (author)
Journal ‐ American Water Works Association ; 105 ; 82-84
2013-07-01
3 pages
Article (Journal)
Electronic Resource
English
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